Whats up people, are we having fun yet out there? The #AloneTogether movement, the completely odd rush on Ass Wipe, and a World Pandemic that is affecting the Region, The Country, and the World. I am not a health expert so I am definitely not here to tell you the effects of the Covid - 19 or whether this is hysteria or rightfully executed, not my place, not what this blog is about.
My concerns and opinions is at the end of this whenever that may be there are going to be some major effects everywhere, there was a massive number and climbing of Unemployment claims, lay offs are happening, and mostly dear to me and my personal livelihood event venues are closed. Some of these venues and many that I frequent more than others I don’t see them having sustainability in recovering from this, they may be gone or heavily handicapped in the industry. Insurances and bail outs are only going to get so far. The effect on the Live scene is going to go even further, the clients in this business are going to be changed for a long long time. People are going to need to recover from this, they are going to need to get back into a routine, maybe create a new routine, the effects and the losses they are going to experience over the next few weeks are going to need to be recouped, and the part of the scene that was showing signs of life and re-invigorated is going to take another step back.
For many people like myself, music is a HUGE part of my life. It’s always on, its playing right now in the background of my typing this Blog post. It’s like a big bro always hanging with me making the rooms feel less empty. Live music is my escape, its an all out focus shift on forget the world outside and lets party, have a good time, or have an experience if you will. The awesome thing is .. the music community is stepping up, I sat down last evening and watched #DropkickMurphys Live stream their annual St Patty Day show from somewhere in Boston to no fans other than us on the screen. I’m seeing other acts stepping up to do the same, Trivium is planning a series of shows since their Asia dates are cancelled, local musicians are getting on to perform a little something on their personal pages and countless other acts are recording and streaming rehearsals and other sets from undisclosed places. This is a great strategy for all of us because we get a little something in the way of enjoyment and focus on something other than being locked away in our home space.
I believe this is going to unintentionally change the music scene. I believe it is very possible that B level national touring acts are going to see financial strategy in keeping off the road and instead producing a high level production that can be streamed to the WORLD at the same time. I believe (and I fear …) that you are going to see more of this vs the full on tour. Maybe select dates performed in high markets … or maybe smaller venues and then streamed to the world, a combination of the live scene but mostly production for TV purposes.. all they need, is to figure out the formula to maximize and monitor this process and it will be done.
Is this a bad thing… no not necessarily, is it a good thing… not not necessarily (LOL) … its a trend that favors the over saturation market and the Social Media driven way of life and makes it better for the individual that is more afraid of making a phone call or person to person interaction than he is of being eaten by a shark in a bait infested shark tank. Its going to be better for larger acts than it is smaller acts. This is why, I go back to the B level touring act, touring I am told is very expensive, very exhausting, and very trying on the mental and physical health of the artist. However, change the budget from bus rental, large hall space, promoter fees and shift that to production quality in a small studio with a 11 show contract with Joe Shmoe Promoter may be more beneficial to the band and their brand. Why release a full album when I can release a single? Why go on a costly National Tour when I can offer a personal experience and reach a bigger audience with a Live Stream? A few select adds and a clickable link to the “Merch Table” we may be on to something.
Thats great for the B level national act, what about the locals and unsigned? Another medium where you/ we (us) get drowned out in saturation and have to fight for streams or views and no chance for monetization because the bar to minimum requirements will be set by the Larger acts in this process. Like getting a record label right now… don’t have a half a million streams yet on Spotify? Why are we talking?
I’m on the fence here whether I’m excited or scared, I can be swayed in either direction at the moment… but I am an anxious observer… and love a GOOD discussion (Not a dip shit discussion… you’re wrong Im right you’re wrong) …
So what ya think world? Are we ready to be even more online??
By the way… If you are stuck at home… give our Podcast a listen… Heavy Metal Over A Six Pack… (@HMOA6PACK) available on all service where you listen to podcasts.. (shameless plug, but you are at our web page to be fair…)
Comment or email some thoughts.. firstname.lastname@example.org … I’d love to hear your thoughts!